ContactPoint's objective is to ensure you close more business from every call. Based on a study of over 10,000 customer calls, we found that dealerships can double and triple the number of clients coming from inbound call inquiries. The following Return on Investment (ROI) analysis shows actual results. When call performance scores are high, close ratios are high. Training, monitoring and coaching improves call performance scores.
We scored over 10,000 customer calls on a scale of 0 to 100, with 0 representing no telephone sales skills and 100 representing the best practices. Each call was also evaluated to determine if a sale or appointment for a sale was made. The table to the right shows the results of how a representative’s telephone sales skill score impacts their close ratio.
“It’s working. Since Monday, I booked a mortgage appointment for Leann for Wednesday and one for me on Friday. I've been utilizing what we learned on Saturday. I'm not an expert but the principles work. Just thought you'd like to know how we're doing. - Marion Panganiban, Branch Manager, Southwest Federal Credit Union
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